Winery President Gains Confidence With 5-Day Educational Course to Tackle New Business Challenges.
Terence McCormick, 33, was the president of a medium-sized, family owned winery in Napa Valley, California. Having majored in finance as an undergraduate and also graduating from a well-known San Francisco culinary academy, where he specialized in wine studies and facility management, McCormick worked at various California wineries during his summer breaks and later full-time, until he joined the winery in 2002. His meteoric climb to the top was due to his many years of practical winery experience and his uncanny ability to take on layers of responsibility and to solve every type of challenge, from personnel troubles, to bottling problems, to the designs of the new bottle labels.
While many wineries were struggling, this particular winery was thriving. Understanding that it was time to develop an even stronger competitive edge, its board of directors decided that it was time to broaden the winery’s operations to include a restaurant and a small inn. These assets would greatly increase the winery’s marketing arsenal, enabling serious wine buyers not only to sample their wines with special food tastings, but also to giving them opportunities to stay near in the vineyards in a charming place overnight.
The marketing agency that the winery had engaged developed a sustainability concept that the board agreed upon to market the winery’s products, the restaurant’s food and even the organic cotton sheets in the inn that uniquely positioned it as a destination winery.
While McCormick had studied hospitality management at culinary school, nothing he had studied prepared him for the complexities inherent in such an undertaking as this. He expressed his reservations to the board, which proceeded to vote to apportion a fund for his further education. McCormick’s assistant ran an online search for “corporate executives training” and the results included an online company called Business Educators, (add hyperlink) which offered opportunities to study under professors at all the top business schools in the country.
Ultimately, McCormick was enrolled in a five-day intensive course entitled Launching New Ventures at a prominent east coast business school, where he learned ways to improve his analytical skills, make sound investment and management decisions, and develop the capabilities to manage growth and change for successful new businesses. In addition, he learned how better to define business initiatives, attract capital and talent, and evolve proactive strategies. He was particularly impressed by the professor, who was among the most highly-regarded in the elite business school community.
His course completed, McCormick returned to the winery ready to tackle his new responsibilities. Realizing that the complexity of the new undertakings at the winery would take up much of his time, with the board’s approval, he hired an experienced Manager to take on the day-to-day problem solving of issues at the winery while he commenced to develop the detailed business plan that would be needed to grow and realize the new business opportunities for his employer. In short order, he was well on his way to taking the winery into its exciting next phases of development and future success.
This article was written with help of corporate training
While many wineries were struggling, this particular winery was thriving. Understanding that it was time to develop an even stronger competitive edge, its board of directors decided that it was time to broaden the winery’s operations to include a restaurant and a small inn. These assets would greatly increase the winery’s marketing arsenal, enabling serious wine buyers not only to sample their wines with special food tastings, but also to giving them opportunities to stay near in the vineyards in a charming place overnight.
The marketing agency that the winery had engaged developed a sustainability concept that the board agreed upon to market the winery’s products, the restaurant’s food and even the organic cotton sheets in the inn that uniquely positioned it as a destination winery.
While McCormick had studied hospitality management at culinary school, nothing he had studied prepared him for the complexities inherent in such an undertaking as this. He expressed his reservations to the board, which proceeded to vote to apportion a fund for his further education. McCormick’s assistant ran an online search for “corporate executives training” and the results included an online company called Business Educators, (add hyperlink) which offered opportunities to study under professors at all the top business schools in the country.
Ultimately, McCormick was enrolled in a five-day intensive course entitled Launching New Ventures at a prominent east coast business school, where he learned ways to improve his analytical skills, make sound investment and management decisions, and develop the capabilities to manage growth and change for successful new businesses. In addition, he learned how better to define business initiatives, attract capital and talent, and evolve proactive strategies. He was particularly impressed by the professor, who was among the most highly-regarded in the elite business school community.
His course completed, McCormick returned to the winery ready to tackle his new responsibilities. Realizing that the complexity of the new undertakings at the winery would take up much of his time, with the board’s approval, he hired an experienced Manager to take on the day-to-day problem solving of issues at the winery while he commenced to develop the detailed business plan that would be needed to grow and realize the new business opportunities for his employer. In short order, he was well on his way to taking the winery into its exciting next phases of development and future success.
This article was written with help of corporate training
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